Zart 2021 Conference Logo Design Challenge
Term: 3 Year: 2021
Worawa Aboriginal College in Healesville, Victoria, provides a holistic education and boarding experience for young Aboriginal women in the middle years of schooling (years 7-12) who come from Aboriginal communities in urban, regional and remote Australia.
This year, VCAL students at Worawa have begun to explore the design process as part of their Visual/Media Arts program. During term one, the girls were asked to produce a series of ideas to produce a ‘special edition’ Nurturing Creativity Conference logo for Zart. Their brief was to create a simple symbol which represented creative growth, inspiration, awakening and learning. They were also given freedom to choose a colour range which reflected a feel of happiness, energy and optimism.
The girls were asked to include imagery, lines, shapes and patterns sourced from their own communities that were culturally appropriate to use, resulting in diverse visual styles and imagery. Design process steps were taken to investigate design options and trail techniques such as linocuts, watercolour painting and paper stylisation were employed.
Once final presentations were produced, VCAL student Ooen-s’tae McDonald’s logo design was chosen and presented to Zart. Ooen-s’tae’s ideas have reflected her community around Halls Creek in Western Australia. She selected the image of a Boab tree, often found in the Kimberley, and the surrounding patterns using cultural line and shapes. The tree’s trunk is large and grounded in country with branches extending outward, demonstrating growth from her learning journey.
Worawa is currently developing a new media centre to expand visual knowledge and reference the skills already practised in the artroom. This opportunity will allow students to continue telling stories and reflect culture through a variety of digital platforms.
Article by Janinka Eva
Visual Art And Media Teacher
Worawa Aboriginal College.